GASC+LESSON+PLAN


 * __ GASC LESSON PLAN: Financial Literacy, Consumer Unit __**
 * __ OBJECTIVE: __** SWBAT list and define 3 different strategies advertisers use in order to persuade consumers to buy something.

PowerPoint Worksheets Consumer Unit Vocabulary Worksheets Hairdryer (with box and directions) Sneaker in shoebox Skateboard
 * __ MATERIALS: __** PowerPoint Presentation

1) Teacher will start by putting up various consumer terms on the overhead and asking the following: “Stand if you’ve ever heard this word…Continue standing if you can use it in a sentence….Remain standing if you can define the word”. After this is done for each word, the teacher will discuss the full meaning of each of the vocabulary words listed on the students’ vocab worksheets **ABSTRACT** 2) Teacher will then begin PowerPoint presentation. There will be discussion about common influences teenagers and preteens have that makes them buy things, how advertisers creatively get their product out to consumers, and what a “target audience and what a “subtext” is in an advertisement. **SEQUENTIAL** 3) A quick video called, “ Did you Know” is shown. It discusses the influence that technology has had on our culture and the way we receive information in our society, and a connection is made to consumerism. **CONCRETE** 4) Students are asked after watching powerpoint and video to come up with three metaphors for products that they are provided with (examples: hairdryer, sneaker, skateboard) and put them in an advertisement format. They are to identify who their target market audience is, and what the subtext of each written metaphor is trying to suggest. These will be presented to the class, and there will be a discussion so that the class can also identify target market audience and subtext. **GLOBAL**
 * __ ACTIVITIES: __**
 * __ SPECIAL NEEDS: __** The students that are identified with 504’s or IEP’s will be provided with a fully completed vocabulary worksheet and powerpoint worksheet that they can follow along with as the class covers these activities. They will be paired up heterogeneously with other members of the class for the metaphor activity and will be expected to participate with brainstorming metaphors for the products provided.